YouTube Earnings Calculator
Estimate YouTube ad income from your views and RPM, per month and per video.
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How YouTube ad income is estimated
YouTube Analytics reports two money figures. CPM is what advertisers pay per 1,000 ad impressions. RPM is what you actually earn per 1,000 views, after YouTube's share and counting the views that showed no ads at all. RPM is always lower than CPM, and it is the right number for estimating income.
This calculator multiplies your views by your RPM to estimate monthly ad income, then works backwards to show the views you would need for an income goal. If you are not monetized yet, try a few RPM values to see a range.
The formula
Monthly income = views ÷ 1,000 × RPM
Per video = monthly income ÷ videos per month
Views needed = income goal ÷ RPM × 1,000
Worked example
A channel gets 100,000 views a month with a $3 RPM and posts four videos a month. 100,000 ÷ 1,000 × $3 = $300 a month, or $75 per video. To reach $1,000 a month at the same RPM it would need about 333,000 views — roughly 83,000 per video.
What moves your RPM
- Topic: finance, business and tech channels usually earn far more per view than gaming or entertainment.
- Audience location: viewers in high-income countries are worth more to advertisers.
- Video length: longer videos can carry mid-roll ads.
- Season: RPM tends to peak before the holidays and dip in January.
Frequently asked questions
Where do I find my RPM?
In YouTube Studio, open Analytics and go to the Revenue tab. RPM is shown there for any date range.
Does this include Shorts?
Shorts are paid differently and usually earn a much lower RPM. For the best estimate, use separate RPM and view numbers for Shorts and for long videos.
Does it include sponsorships or memberships?
No. It estimates ad income only. Many creators earn as much or more from sponsors, affiliate links and their own products.